Security First Insurance Company Insurance Review & Ratings (2024)

Welcome to our comprehensive review and ratings of Security First Insurance Company. In this article, we provide an unbiased analysis of this insurance provider, giving you valuable insights to make informed decisions about your coverage.

Discover the strengths and weaknesses, customer experiences, and key features of Security First Insurance Company. We delve into important aspects such as claims process, customer service, policy options, and pricing to help you evaluate their offerings.

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Security First Insurance Company Information

Security First homeowners insurance is only offered in the state of Florida, although it is licensed to sell insurance in 26 states. The company is headquartered in Ormond Beach, Florida and has been doing business since 2005.

Security First’s motto is to provide affordable homeowners insurance storm after storm. Currently, it provides homeowners insurance to over 230,000 customers in Florida.

Many insurance companies avoid Florida because of the severe weather occurrences that happen every year. Security First has chosen to tackle this challenge head-on.

Who owns Security First Insurance?

Locke Burt is the owner, CEO, and chairman of Security First Insurance Company. It has a long family legacy in the insurance sector, as Locke Burt’s great-grandfather started an insurance company all the way back in 1918.

Locke lived through the devastation of Hurricane Andrew and witnessed the insurance sector collapse. He was instrumental in assisting the insurance market during that hard time, and shortly after founded Security First Insurance Company.

His daughter, Melissa Burt DeVriese, became president of the company in 2020. The father-daughter team both work together to steer the company as leaders in Florida’s challenging homeowners insurance market.

Melissa is a licensed attorney and has been with Security First since 2009. Her background in regulatory law helps keep the company in line with the state requirements for insurance.

Security First Insurance Company Online Tools

Security First has strived to stay competitive in the world of technology with a comprehensive website and phone application.

The company’s website offers several features for its customers. Within the customer portal, you can pay your bill, start a claim, check on the status of a claim, print insurance documents, and change your personal information. You can also get homeowners insurance rates by ZIP code using the online tool.

Security First also has a handy phone app for iPhone and Android operating systems. You can manage your policy within the app and have access to all of the features that are found on the company’s website. The app also comes with a hurricane storm tracker with an interactive mapping system.

Security First Insurance Company Financial Strength

Although Security First has not received a rating from A.M. Best rating services, it has received a score from Demotech.

Demotech gives Security First a financial stability rating of “A” which is exceptional. It is the third-highest score an insurance company can receive from the rating company.

Security First shows a healthy policyholders surplus, which is direct capital the company can tap into in order to pay out insurance claims. It also shows positive net premiums written.

The company looks to be in very healthy financial standing and should be able to pay out customer claims with no issues.

Security First Insurance Company Insurance Claims Made Easy

Ease of Filing a Claim (Online, Over the Phone, Mobile Apps)

Security First Insurance Company offers a straightforward and user-friendly claims process for its customers. Whether you prefer the convenience of online submissions, the personal touch of phone assistance, or the mobility of mobile apps, Security First has you covered. 

Their online customer portal allows policyholders to easily initiate claims, check claim status, pay bills, and even obtain homeowners insurance rates by ZIP code. The company’s mobile app, available for both iPhone and Android, not only provides policy management features but also includes a handy hurricane storm tracker with an interactive mapping system.

With multiple channels for claim submissions, Security First strives to make the process as hassle-free as possible.

Average Claim Processing Time

One of the critical aspects of any insurance company is the speed at which claims are processed. Security First Insurance Company has received positive feedback from customers regarding the efficiency of their claims processing. While specific processing times can vary depending on the nature and complexity of the claim, many customers have reported quick and efficient assessments and payouts for damages.

This quick turnaround time can provide policyholders with peace of mind during stressful situations, such as hurricane-related claims.

Customer Feedback on Claim Resolutions and Payouts

Customer feedback on Security First’s claim resolutions and payouts is a mixed bag. While many customers have praised the company for fair assessments and timely payouts, some have raised concerns about premium increases and difficulties in reaching the company during hurricane events.

It’s important to note that Florida’s challenging insurance landscape, characterized by severe weather events, can impact insurance rates and claim experiences. Despite occasional challenges, Security First’s commitment to addressing customer claims efficiently is evident in its overall positive reputation.

Elevate Your Coverage With Security First Insurance Company Technology

Mobile App Features and Functionality

Security First Insurance Company understands the importance of digital accessibility. Their mobile app is a robust tool for policyholders, offering features such as policy management, bill payment, and claim tracking. What sets it apart is the inclusion of a hurricane storm tracker with interactive mapping capabilities, providing real-time information during Florida’s storm season.

This feature demonstrates the company’s dedication to leveraging technology for the benefit of its customers.

Online Account Management Capabilities

The company’s online customer portal empowers policyholders with convenient account management options. From paying bills to starting and tracking claims, customers can access a range of services online. Additionally, the ability to check insurance rates by ZIP code enhances transparency and helps customers make informed decisions about their coverage.

Digital Tools and Resources

Security First’s commitment to digital tools and resources is evident in its website and app offerings. These tools are designed to enhance the customer experience by providing easy access to important information and services. Whether it’s printing insurance documents, changing personal information, or accessing policy details, Security First’s digital resources cater to the diverse needs of its policyholders.

Security First Insurance Company Reviews

Security First has accrued over 2,000 reviews on Google Maps and insurance review websites. Of those 2,000 reviews, the average rating for the company stands at around 3.5 stars. This is about average for a homeowners insurancecompany and is higher than average for an insurance company that operates out of Florida.

The biggest complaint that Security First receives is that customer premiums have been raised drastically over a short period of time. Several customers canceled their policies to find better insurance rates. The company has rebutted that Florida has been in an insurance crisis lately due to several severe weather events and that rate increases are unavoidable.

There are several complaints about Security First Insurance customer service during Hurricane Irma. Many customers said that they could not get through to the insurance company to start a claim and that no communications were initiated by the company. Others had a denial of claims from hurricane damage.

Although there are several negative reviews, there are lots of positive reviews for the company. Many customers have noted that the claims process is quick and easy, with fair assessments and payouts for damages.

There are also a lot of compliments about helpful, informative, and professional agents staffed by Security First.

Overall, reviews for the company are a mixed bag, but there are more positive reviews than negative ones.

Security First Insurance Company Complaint Index

The complaint index released by the National Association of Insurance Commissioners shows that the company received a score of zero in 2021. The national average complaint index is a score of one.

In 2020 the complaint index for Security First was 0.61, and in 2019 its score was 45.75.

2019 was a very rough year for insurance companies, and many of them folded due to not being able to pay out claims to customers. There were many severe storms that caused catastrophic damage to property, and the insurance companies simply couldn’t keep up.

Lots of homeowners insurance companies accrued a high index score in 2019, although Security First’s index score for that year is higher than its competitors.

Overall, the company shows a healthy index report for the most recent years but it may prove to be troublesome to work with during severe weather events.

Security First Insurance Company Review for 2022 Conclusion

Security First is one of the largest homeowners insurance companies in Florida. It provides all the basic insurance needs for customers with several add-ons available. It does not provide commercial property insurance at this time.

The company is family-owned and operated with over 100 years of insurance experience. Its goal is to help customers that live in the high-risk state of Florida.

Security First offers several online tools to its customers, including a phone application that also has an interactive storm tracker.

The company has very strong financial strength and its financial outlook appears to be very healthy. It has a large policyholders surplus that should be able to cover customer claims.

The online reputation of the company is a mixed bag, as several customers have had issues with claims during hurricane season. But it has also received several positive reviews, noting how professional the insurance agents are.

Overall, Security First could be an excellent choice for you if you reside in Florida and are looking for a new homeowners insurance policy.